While a buyer may consider factors beyond price, it is unfortunately difficult to quantify qualitative factors such as location. We have nevertheless included a qualitative comparison in hope that it gives a better idea of the what some of these factors may be.

Our qualitative comparison includes the following:

a) Floor Plan: This shows whether the layout of the unit itself is contributing to any price differences, for example having dead spaces. More importantly, it shows whether the layout is the right fit for buyers.

b) Distance to MRT: This gives a sense of whether the price includes a “convenience” premium. One would expect the nearer the project is to the MRT station, the higher the “convenience” premium, and that mixed-use projects integrated with MRT station should command the highest premium. 

c) First day take-up rate: We think this is a good indicator of resale demand. If the project is able to attract demand during launch due to its attributes, the same attributes should attract demand when it enters the resale market, from buyers who want immediate occupation.

d) Resale supply within 1km: If there is a lack of supply, this can give assurance that when the project enters the resale market, the relatively lower prices of older properties in the area do not come into competition and take away some of the demand.